Not everyone is going to click on your ad the first time seeing it. Sometimes you need to get in front of a user several times before they're convinced to visit your website. This is where impression-based audiences could be a helpful way to get back in front of your target audience. This video will show you have to set up impression-based remarketing audiences in Microsoft and how you may want to use them in future campaigns.
0:32 - Navigating to the Audience Manager in Microsoft Ads
1:17 - How to Create an Impression Based Remarketing List
3:37 - Filtering for Only Impression Based Lists
4:13 - How to Combine Impression Based Remarketing Lists
5:39 - Why You May Want to Test Impression Based Remarketing Lists
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