LinkedIn Ads Event Based Conversion Tracking
Tracking event-based conversion in LinkedIn Campaign Manager is not as easy as it used to be. However, it still doesn't take a long time if you use Google Tag Manager. We'll show you how to start event-based conversions in the channel. Then we'll show you the proper tag you need to use in Google Tag Manager.
0:40 - Quick Overview of the Conversion Event Setup Process
1:10 - How to Create a New Conversion Event in LinkedIn Ads Manager
3:09 - Adding Event Specific Code to Your Site with Google Tag Manager
3:58 - Creating a Tag in Google Tag Manager for the New Event Action
5:09 - Adding the LinkedIn Insights Tag 2.0 to Your Site
6:10 - Adding the Event Tag Information into the New Tag
6:40 - Previewing the New Tag Before Publishing in GTM
7:30 - Monitor the New Conversion Action After Publishing
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