Evaluate Your Personal Branding
Like it or not: how you personally come across is an important part of a freelancer’s life, and you’re very well aware of how important it is to land new clients, get recognised by industry bodies and network with more ease.
Join this session to go beyond this run-of-the-mill recipe for self-branding as a mix of job description, a tagline and some content thrown on top. Get a step-by-step guide on how to evaluate your current brand self. We will also dig deeper by looking at your values and other frameworks to create an updated brand which feels more in-depth and unique to you.
About the speaker:
Katja Alissa Mueller is a design leader and manager who spent the last 15 years carving out a non-linear career in the creative and tech industry, as a freelancer, in-house and on the agency side, which makes her an expert at pivoting and repositioning yourself on an ongoing basis. She specialises in cross-functional leadership that bridges design, business and technology.