ASU Cialdini Lab Dedication
In 2019, the W. P. Carey School of Business at Arizona State University announced a new gift honoring an ASU emeritus faculty member and one of the most prominent thought leaders in behavioral research.
The Robert B. Cialdini Behavioral Research Lab focuses on consumer behaviors: what moves consumers to buy certain products, brand loyalty, green attitudes, and other concerns that affect companies, products, and customers. Housed in the business school’s Department of Marketing, the lab serves a vital role in helping faculty and doctoral students conduct cutting-edge research for publications in top academic journals. Each year, the lab conducts nearly 7,000 research hours.
For more information, visit https://asunow.asu.edu/20190219-arizo....