Understand your users
Empathy goes beyond just understanding your end-users; it extends to your stakeholders too! Nikki Anderson shares her approach of treating stakeholders as 'users' to gain better insight into their needs and concerns.
Understanding what decisions they're trying to make and what gaps they see helps align research with strategic goals, ensuring stronger buy-in and more impactful outcomes.
Hear more from Nikki at UXCON '24!
🎟️ Secure your spot: https://www.eventbrite.com/e/ux-con-2...
#UXCON #UXResearch #Empathy #StakeholderEngagement