#EP50
After 49 episodes of The State Of The Retention Marketing, you’d think you’ve heard it all, but then conversations like this happen, and you realize you are but a student of the game.
Real Estate is an enigma for most marketers- Things like the state of affairs then vs. now, the state of digitization, and, naturally, the state of retention marketing are not as obvious to an average marketer as they are to the insiders of this industry.
This is why we had a rendezvous with Bhavik Bhandari, an eminent insider from the world of real estate who spearheads sales & marketing at Ashwin Sheth Group.
Bhavik lives and breathes real estate marketing. In the 50th episode, as he prepares for a rebranding campaign, he also canvasses the industry landscape, deliberates on tech maturity, advocates for richer content plays, and romanticizes the need for a more intimate customer experience across tangible as well as intangible touchpoints.
Join Bhavik and me as we debunk a few myths, solve pressing problems, and raise a few more during the course of this enlightening episode.
Timestamps
00:00- Intro
01:52 - State of Evolution
04:49 - Classification of Players
10:08 - State of Marketing
17:30 - Budgets & ROI
23:32 - Funnels & Interventions
31:01 - Data Silos
34:11 - Building Customer Experiences
36:39 - Role of First-party Data
40:21 - Communication Strategies
47:02 - The Human Touch
55:19 - Reinvention & Roadmap
About Bhavik Bhandari:
Bhavik is the Chief Sales and Marketing Officer (CSMO) at Ashwin Sheth Group, where he oversees Sales, Marketing, Strategy, Corporate Communications, and CRM functions. With decades of extensive experience in Sales, Marketing, CRM, Operations, Business Development, and Strategy, he has held significant positions at renowned real estate companies like Puravankara, Kanakia Spaces, Radius Developers, Kalpataru Limited, and Raheja Universal.
His expertise spans various industries, including advertising, real estate, education, retail, and logistics. His core skills include Brand Management, P&L management, Sales Operations, Innovative Distribution Strategies, Customer-centric initiatives, Product Development, Change Management and nurturing a performance-driven culture. Throughout his career, Mr. Bhandari has led numerous successful project launches, luxury sales, and award-winning thematic marketing campaigns in residential, commercial, and retail. He has also driven strategic customer initiatives,
loyalty programs, and first-possession experience programs. Passionate about real estate, luxury, the transformative potential of design, and brand building, he serves as a mentor and is a sought-after speaker on various media platforms.