#EP54
In the latest episode of "The State of Retention Marketing" podcast, Antara Kundu, General Manager - Group Marketing and Growth, Quest Retail Private Limited has an animated chat with our very own Priyam Jha, Director - Product Marketing, where she talks about India's position in the beauty market, omnichannel tactics, and brand-specific strategies for customer acquisition and retention among other things. Along with talking about the business side of things, Antara also stresses upon how everybody has to keep in mind that beauty is an emotion-driven and feel-good industry, and has to approach this category accordingly. Throughout the episode, Antara and Priyam keep going back to the educational aspect of the beauty category, and how brands are specifically using this as one of their most effective tools to build customer loyalty.
Antara shares some interesting thoughts about balanced ways of reaching out to consumers and building brand appeal, and her views on how to leverage the sale seasons effectively are particularly insightful.
This riveting and spirited interaction between two engaging conversationalists encapsulates the essence of the beauty industry like never before, and it is nuanced in a way to be equally informative, entertaining and distinctive.
Timestamps
00:00- Introduction
4:52- The Beauty market in India
9:47- Importance of Beauty Education
15:28- Personalisation and brand loyalty
20:52- Omnichannel
35:12- Loyalty programs
42:58- Luxury brands & Customer Retention
49:22- Digital Engagement & Marketplaces
49:22- Acquisition Vs. Retention split
1:06:19- Influencer Marketing
1:10:45- The dos and don’t of Festive Marketing
1:14:41- Conclusion
About Antara Kundu:
Antara Kundu is the General Manager of Group Marketing & Growth at Quest Retail Private Limited, where she leads marketing and innovation for brands such as The Body Shop, Kiehl’s, Avon, Anastasia Beverly Hills, and Kylie Cosmetics. With over 16 years of experience driving beauty and lifestyle brands to omni-channel success in India and South Asia, her expertise includes integrated marketing, brand strategy, product innovation, and digital marketing. Antara focuses on enhancing brand equity and achieving profitable growth through a mix of traditional and innovative methods, including experiences, content, collaborations, and brand activism.
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