Google Ads Tutorial for Beginners 2023 (Step-by-Step) | How To Lead Generation Search Campaign
How to create & set-up a Google Ads/Adwords search campaign to generate leads from Google search and Google search partners. I will show you how to create search campaign ad groups, target keywords properly, create Google ads that will actually get clicked on, and initiate a profitable bid strategy so that you don't waste a ton of money using Google Ads. In this example I am setting up an Adwords search campaign using exact match keyword match type and I am targeting high intent keywords. I also go into how to create negative keywords so you don't pay for clicks from people who aren't in need of your actual services. In this example I am setting up a Google ads campaign for a roofing company and the goal is to generate roofing leads. However this will work for any type of home services business that depends of generating leads from Google search.