5 Best Things to A/B Test in Your Facebook Chatbot
A/B testing (aka "split testing") is a marketing strategy where you show different content to different audiences in order to measure what variation performs best. Once you know the winning variation, you can send all future chatbot traffic there to optimize conversions.
Our A/B Test plugin is a goldmine for ecommerce store owners and Messenger bot agencies alike. Business owners can split test leaks in their sales funnel where they experience significant drop off, reclaiming otherwise lost revenue. Chatbot agencies can also benefit by adding optimization and funnel maintenance as a monthly retainer service, rather than just charging for a "one and done" build.
Here are the five best elements to A/B test in your Chatfuel bot...
1️⃣ Images: 75% of online shoppers say product photos play an influential role in their buying decisions. Experiment with all kinds of images, even those you don't think will convert well. Buy into the data, not just your intuition! Test the impact of personalized images — and marry them with our Cart Reminders feature for an added punch.
2️⃣ Buttons: Choosing between buttons and quick replies can sometimes feel like a parent being asked to pick their favorite kid. Buttons and quick replies can render differently on devices, so consider split testing them even if the chat experience runs smoothly on your end. This small change might just boost your engagement!
3️⃣ Content Order: The order in which users progress through your chatbot funnel can dramatically affect conversion rates. For example, subscribers might be more likely to purchase if they see your product at the top of the block rather than buried at the bottom. Consider testing shorter form versus longer form content, too.
4️⃣ Email & Phone Capture: There are so many ways to capture customer data in your Chatfuel bot that it might seem overwhelming. Fear not, though! Expose some subscribers to the auto-suggest Save User Email plugin and others to the manual Save User Input plugin. We tend to assume the former plugin is better, but test for yourself!
5️⃣ Attributes: This category is synonymous with "personalization". Greet one segment of subscribers by their first name, or a more formal salutation, while chatting with another group more generally. Another fun experiment is using time and date information. For example, are users more likely to convert when you wish them a good morning?
🤓 Learn more about our A/B Test plugin: https://blog.chatfuel.com/boost-ecomm...
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