Tackling social justice online
As organisations and brands are increasingly looked to for stances on political issues, digital marketing practices are subject to more scrutiny than ever before.
This webinar tackles the expectations, and accompanying limitations, that arts and culture marketing teams and individuals face when engaging with social justice issues online.
Host:
Dr Rianna Walcott, incoming Assistant Professor of Communication at the University of Maryland and Assistant Director of the Black Communication and Technology Lab
Rianna investigates the impacts of social and racial inequalities on digital spaces and has written about race, feminism, mental health, arts and culture for Wellcome Collection, The Guardian, BBC, Vice, and Dazed. She also co-founded projectmyopia.com, promoting inclusivity in academia and a decolonised curriculum. In the time left over, she moonlights as a jazz singer.
Speakers:
Dr Francesca Sobande is a senior lecturer in digital media studies at the School of Journalism, Media and Culture at Cardiff University. Her work explores the power and politics of media and the marketplace. Francesca’s latest book, ‘Big Brands Are Watching You: Marketing Social Justice and Digital Culture‘ was published by University of California Press in January. She is also the author of ‘The Digital Lives of Black Women in Britain’ (Palgrave Macmillan, 2020), ‘Consuming Crisis: Commodifying Care and COVID-19’ (SAGE, 2022), and co-author of ‘Black Oot Here: Black Lives in Scotland’ (Bloomsbury, 2022). Francesca enjoys writing in Margins and embracing all things emo.
Haydn Corrodus Haydn is a seasoned Social and Digital Marketing Consultant specialising in the arts and non-profit sectors. Previously a Tech Champion for the ACE Digital Culture Network and a tech fellow for Bloomberg Philanthropies, he has worked and consulted with 300+ international organisations including The Southbank Centre and The Brooklyn Museum. Haydn is also a founding partner of We Are Stripes, which advocates for diversity in creative industries and worked with companies like Disney and Microsoft.
Chapters:
00:00 Intro
02:29 What are the responsibilities and risks for arts and culture organisations?
17:13 What are the risks for individual artists?
24:07 Examples of backfire and good practice
35:45 Is it necessary to engage with social justice issues online?
45:39 Audience Q&A - philosophical and practical aspects to consider
01:07:08 Cancel culture and shadow banning
https://www.thespace.org/
/ thespacearts
/ the-space-digital-art-
https://www.threads.net/@thespacearts
https://bsky.app/profile/thespacearts...
https://x.com/thespacearts