PPC Foundations
This introductory video kicks off the PPC portion of Market Motive’s Digital Marketing Foundations course.
http://www.marketmotive.com/online-ma...
In this intro video, PPC expert and author Brad Geddes provides a taste of what you’ll learn in our PPC Foundations course: building compelling PPC campaigns, targeting options, keyword research, the buying funnel, and more.
Packed with over 90 minutes of video, a collection of downloadable workbooks, and progress quizzes and tests, this paid search 101 course is a great PPC tutorial for beginners. You’ll gain a thorough understanding of the basics of Paid Search Advertising, and be on your way to becoming a PPC expert.
And it’s just one part of the complete Digital Marketing Foundations course.
Visit http://www.marketmotive.com/online-ma...
to learn about our PPC Foundations course, and the entire collection of Digital Marketing Foundations mini-courses.
Already familiar with PPC? To learn about our more advanced PPC Certification Course, visit http://www.marketmotive.com/pay-per-c...
ABOUT THE FOUNDATIONS COURSE
The Digital Marketing Foundations course is made up of eight mini-courses, providing learners with core concepts, context, and vocabulary. It covers PPC, SEO, Web Analytics, Social Media Marketing, Conversion Optimization, Content Marketing, Mobile Marketing, and Email Marketing.
The course is the required starting point for many of our agency and enterprise groups.
It’s also the perfect primer for managers, marketers, and business owners who need a sound understanding of a variety of disciplines.
http://www.marketmotive.com/online-ma...
ABOUT BRAD
Your instructor, PPC expert Brad Geddes, is the author of “Advanced Google Adwords”, Founder of Certified Knowledge, and Co-Founder at Adalysis.