Equipping Every Sales Rep with AI Assistance

Опубликовано: 30 Март 2026
на канале: The SaaS CFO
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Welcome to another episode of The SaaS CFO Podcast! Today, we have an exciting conversation lined up with Nicholas Christiaen and Jonas Deprez, the co-CEOs and co-founders of Donna—a next-generation assistant designed to revolutionize the way sales reps manage their CRM data. Nicholas and Jonas bring a wealth of experience from their previous successful startups, Cashforce and Dalbix, respectively. They share their incredible journey of meeting through a mutual investment opportunity, leveraging their combined expertise to co-found Donna.

In this episode, we dive into the unique features of Donna, its target industries, and the significant pain points it addresses for field sales reps. We also discuss their recent fundraising success, raising $1.7 million in just three weeks, and their ambitious plans to scale globally. Whether you’re interested in how to streamline sales processes, the dynamics of starting a new SaaS venture, or the intricacies of fundraising, this episode has something for you. Stay tuned as Nicholas and Jonas reveal their insights and the future direction of Donna!

Learn more about Donna at askdonna.com. Let’s get started!

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/donn...

Nicolas Christiaen’s LinkedIn:   / nicolaschristiaen  

Jonas Deprez’s LinkedIn:   / jonasdeprez  

Ask Donna’s LinkedIn:   / donna-by-dealside  

Ask Donna’s Website: https://askdonna.com/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com...

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-s...

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers...

Follow Ben on LinkedIn:   / benrmurray  

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