I didn't know this was a thing until a few weeks ago when I saw a blog post about it.
Since 2011, March 31st has become a day to create awareness on the importance of taking backups to protect data and prevent data loss.
And while all the online conversations revolve around the tools and technology needed to do backups, this week's episode of the Practical SQL Server HA/DR Show will focus on our responsibilities as IT professionals to involve non-technical end users in our pursuit to protect both enterprise and end-user data.
Because protecting data is not just the IT team's responsibility. It's everyone's responsibility.