Neutral Podcast Ep 22 – Branding Neutral | Mick McConnell
Learn More at: https://www.neutral.us
In episode 22, we’re joined by Mick McConnell, a titan of the architecture and branding industries, whose resume includes roles at Starbucks, Chipotle, WeWork, and Airbnb. Mick and Nate talk about the influence the former had on the Neutral rebrand as the two reminisce about their times in branding workshops.
Listen in as Mick and Nate discuss the process of developing a brand, and Airbnb and Neutral’s shared vision about offering more space and more amenities—with the goal of creating a greater sense of community.
CHAPTERS:
0:00 - Intro
0:44 - Meet Mick McConnell
6:33 - Mick’s background in architecture and design
10:40 - His transition to creative agencies and branding
15:40 - Yas Hotel: a defining moment in Mick’s career
20:42 - From Yas to Chipotle and WeWork
27:25 - From WeWork back to brand agencies
30:32 - How Mick came to know Neutral
32:00 - Mick’s influence on the Neutral rebrand
37:00 - The brand ethos of Neutral
44:55 - The story behind the Neutral null symbol
51:56 - Mick’s work at Airbnb
59:00 - How do we offer more within shared spaces? Developing a sense of community within shared spaces