Lead Generation Strategies for 2024: AI, Google Ads, and First-Party Data
Join Terez Tocheva, CMO at Hop Online, and Paris Childress, CEO at Hop Online, as they discuss the future of lead generation in 2024. In this video, they cover how to effectively utilize AI, Google Ads, and first-party data to stay ahead in the competitive landscape of lead gen.
Key Topics Covered:
The significance of lead generation in modern marketing
Upcoming changes in Google Ads and their impact on lead gen
Leveraging AI for performance Max and demand gen ads
Preparing for the deprecation of third-party cookies
Maximizing the use of first-party data for better targeting
Innovations in chatbot technology for enhanced lead capture
Discover how to optimize your lead generation efforts and drive more leads into your pipeline with cutting-edge strategies and tools.
Speakers:
Terez Tocheva, CMO at Hop Online / tereztocheva
Paris Childress, CEO at Hop Online / parischildress
Learn more at Hop Online: https://hop.online/