Boomer Nation.mov
©2012-2014 All Rights Reserved. Working Title Media, Inc. There are 79 million Baby Boomers today, making up 44.5 million Boomer households nationwide. With $3 trillion in disposable income, Boomers are marketing's tidal wave. They have advanced through life picking up energy and spending power along the way. They are simply too valuable to ignore -- there is much to be gained by prioritizing them, and much to be lost by passing them up.