Reporting on site searches in GA4 & Looker Studio
How to make the GA4 view_search_results event more useful. In this video, we’ll add a metric to GA4 so we can report on site searches in Looker Studio, and we'll create a custom site search report in GA4. You’ll also learn how to configure a calculated field in Looker Studio so you can make your site search keywords link to actual search results on your website!