Making GA4 Ecommerce Reporting Better
How to build a custom GA4 report to show ecommerce metrics by traffic source. The standard GA4 Ecommerce purchases report is item-scoped, which only allows you to report on metrics by item. Similarly, if you’ve tried creating ecommerce reports in Explorations or Looker Studio, you have likely run into conflicts between event- and item-scoped dimensions and metrics. In this video we explain the different scopes, do some report cleanup and add a new, useful report to the standard Monetization reporting menu.
00:00 Intro
01:05 Cleaning up reports
04:17 Item scope in GA4
08:26 Adding segments to a an item-scoped exploration
10:09 Creating a custom ecommerce report