Shopify VP Vanessa Lee Explains the "Everywhere" Edition | Shopify Editions Spring '26
VP of Product Vanessa Lee joins Kurt to break down the 2026 "Everywhere" edition and the years of quiet groundwork behind it: taxonomy, attributes, clustering, and a universal product identifier that now power a search catalog of billions of products.
Inside this episode: why the catalog plus UCP makes every Shopify store callable by any AI app, how to use Agentic Storefronts to see exactly where you rank and what data to fix, and why Vanessa says not to sleep on Shopify retail in 2026.
*SPONSORS*
This episode made possible by sponsorships from:
Swym — Wishlists, back-in-stock alerts, and more
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Ecommerce Alley — The Meta Ads System 400+ Brands Use to Scale
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Zipify — Build high-converting sales funnels
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*GUEST LINKS*
Shopify Spring 2026 "Everywhere" Edition: shopify.com/editions/spring2026
What is Shopify Catalog (merchant explainer): shopify.com/blog/what-is-shopify-catalog
Shopify Engineering blog, product taxonomy at scale: shopify.engineering/product-taxonomy-at-scale
Shopify Engineering blog, catalog clustering: shopify.engineering/catalog-clustering
Vanessa Lee on X: x.com/vlaurenlee
*WORK WITH KURT*
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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.