Boost Conversions with Build Grow Scale’s CRO Tips
*"Most Shopify themes are designed by developers to create online store catalogs, not to convert visitors into customers."*
In this episode of *The Unofficial Shopify Podcast*, Kurt Elster sits down with Matthew Stafford, CEO of BuildGrowScale, to explore the secrets of e-commerce success. Matthew, who evolved from selling t-shirts to becoming a conversion rate optimization (CRO) expert, shares his journey and offers practical tips for Shopify store owners. Discover how to enhance conversion rates, improve site speed, and create a more user-friendly experience. Whether you’re a seasoned store owner or just starting out, Matthew’s insights will help you tackle the challenges of online retail and achieve lasting success. Tune in for a blend of compelling stories and actionable advice that could transform your e-commerce business.
*TIMESTAMPS:*
00:00 Introduction: E-commerce Success and Building a Team
06:25 Common Misconceptions about Conversion Rate Optimization
09:10 The Importance of Site Hierarchy and Navigation
15:24 Emotional Investment and Resistance to Change
20:17 Testing and Placements for Better Conversion Rates
24:12 Uncovering Insights through Customer Surveys
25:52 The Impact of Micro Copy and Button Labels
28:09 Optimizing Conversion Rates on Different Devices
33:44 The Power of Language in Form Fields
40:16 Putting Yourself in the Customer's Shoes
*Show Links:*
BuildGrowScale: [buildgrowscale.com](https://buildgrowscale.com/)
Microsoft Clarity: [clarity.microsoft.com](https://clarity.microsoft.com/)
Lucky Orange: [luckyorange.com](https://www.luckyorange.com/)
Persuasion by Robert Cialdini: [amazon.com](https://www.amazon.com/Pre-Suasion-Re...)
*Sponsors:*
Zipify: [zipify.com/KURT](http://zipify.com/KURT)
Cleverific: [cleverific.com/unofficial](https://cleverific.com/unofficial)
Omnisend: [omnisend.com](https://omnisend.com/)
*What’s Kurt Up To?*
Check out our latest work at Ethercycle: [ethercycle.com/work/](https://ethercycle.com/work/)
Subscribe to our YouTube Channel: [ / ethercycle ]( / ethercycle )
Get Kurt’s newsletter: [kurtelster.com](https://kurtelster.com/)
Apply to work with Kurt: [ethercycle.com/apply](https://ethercycle.com/apply)