How to do a Home Depot & Lowe's Store Walk
Let's talk solutions: https://www.salesfactory.com/?utm_sou...
Retail store walks are a critical part of any winning sales and marketing strategy. It’s up to brands to make a habit of putting boots on the ground to experience their category at store level through the eyes of the end user.
Consumers are certain to form impressions of your packaging, the value of your products, the variety of your SKUs and how you stack up to the competition.
Your ultimate goal is to steer these impressions, but you can only succeed with a thorough understanding of the retail landscape.
Sales and marketing teams who visit retailers often come armed with a store walk checklist, but do your observations capture about consumers’ attitudes and gaps in competitors’ operations? More importantly, how can your brand act on your insights to optimize your program?
On your next store walk, supplement your walkthrough checklist with this simple eight step process, and bring the deepest-possible insights back to your team.
Let’s take a walk.