What is New Product Planning and Development Strategy?
This video details new product development strategy and how it fits into a firm's overall marketing strategy. Specifically, after watching this video you will have a greater understanding of the new product development process in marketing.
This video is helpful for anyone attempting to understand the new product development process and the basics of the product side of marketing, including marketing undergraduate students, undergraduate business students, marketing graduate students, high school students studying business, or someone looking to start their own business.
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