Video In Email Doubles Sales Appointments?
Buckle up, marketing nerds. We’re about to dig into 365 days worth of email performance results from 130,000 emails sent. We’re comparing email templates that included video and those that didn’t, and the results are nothing short of extraordinary.
The data we’re sharing here is courtesy of Durran Cage of Cage Automotive, friend of TradePending, and video champion. Durran in his position as a consultant, is privy to tons of dealership performance data. Here’s the data.
Across nearly 82,000 emails sent without a video included:
Response rate - 16.7%
Click rate - 13.5%
Sales appointments set rate - 4.9%
Service appointment set rate - 1.4%.
Across 48,000 emails sent WITH a video included:
Response rate - 27.2%
Click rate 50.9%
Sales appointments set rate - 9.5%
Service appointments set rate - 1.5%.
Including video in your emails results in:
63% more responses
276% more clicks
94% more sales appointments (video doubles appointment set rates!!!)
7.1% more service appointments set, but the real power of video in service is showing off needed repairs because people need to see to believe to approve.
Want to sell more cars and acquire more trades? Start using video. It’s the closest thing to a silver bullet you’re going to find right now.