Rebranding and capturing the emotions at the heart of BBC Two
Capturing the emotions at the heart of BBC Two.
https://www.designbridge.com/work/bbc...
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BBC Two was founded in 1964, with a remit to carry more knowledge-building programming than any other channel. Ever since it’s been a runway for the boldest and most risk-taking. Stories that surprise you at every turn.
But, without a #rebrand in over 20 years, and in a now-much-busier media landscape, viewers were struggling to say what BBC Two stands for.
We worked with BBC Creative to conjure a radically diverse, and radically different identity system. One that puts diverse, contrasting emotions at the heart of the experience. Infinite in mood and expression, and every bit as unpredictable as the cutting-edge content on either side of it.
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