Lesson 1: SEO Competitive Analysis Shows PPC Waste | Power BI Analysis for Digital Marketers
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Back to Power BI Basics for Digital Marketers: https://seer.is/2DN7V10
Wil Reynolds is back with a new "next level" Power BI series: Power BI Analysis for Digital Marketers. Missed the Power BI Basics series or need a refresher? Link to Power BI Basics for Digital Marketers is at the top of this description.
At Seer, we believe the best way to get teams to work together is by using their data. Combining their data into one place forces conversations to happen and often reveals insights that aren't available in siloed data.
This video will walk you through:
How to do an SEO competitive analysis using big data and how that analysis can also lead us to finding some major efficiencies in PPC.
Data Sources Used:
PPC - Search Query Report from AdWords
SEO - Ranking Data & Snippets