Don't make this mistake with your landing pages...
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I look at and analyse a lot of landing and sales pages for the Growth Models blog and for clients.
One of, if not THE, biggest and most common mistake I see is being super vague about what it is you actually do.
You have a second or two before a user makes a decision on whether or not to keep scrolling. If you're not clear, they're gonna hit back and leave your site.
Here's an example of a bad landing page and a few things that can be done to improve it.
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