GPT JTBD analysis
JBTD is currently the best way to organise your content strategy, and it makes complete sense.
A few years back everyone was jumping on the "what is X" content and adding a little skyscraper technique into it to rank higher.
Here's the problem with that though.
Even with a better article you're not guaranteed to rank well. If a competitor has a good (but not great) piece and more backlinks, you're screwed.
And even if you do rank highly, these top of funnel posts rarely lead to qualified leads and quick turnarounds for sales.
So whats the cure?
Jobs to be done content.
This is stuff that's specifically built to answer a pressing question and need your ideal customer faces.
It's bottom-of-funnel stuff that helps them solve a key problem..
And the best stuff uses the product as a "catalyst" to speed the solution and get the results.
When someone searches for something longer tail like "how to find trending topics on YouTube" they're waayyy more likely to buy a service that offers YouTube content advice and help than the persons searching "what is video marketing?".
I've been working on some more custom GPTs and built one that uses the customer an alysis GPT read outs to create JBTD and bottom-of-funnel content ideas for your brand.
If you want me to try it on your company, let me know.
👇👇👇------👇👇👇
Check out our newsletter to get frequent thoughts, insights, and experiments into growth marketing - https://newsletter.growtmodels.co
Book a free strategy session - https://growthmodels.co/apply-consult...
Full growth marketing audit - https://growthmodels.co/growth-model-...
Go to our website - https://growthmodels.co
Book a consult - https://consult.growthmodels.co
Landing page audits - https://growthmodels.co/landing-page-...