What's the 'Meta' with Facebook?
What’s the “meta” with Facebook, you ask?
The struggle is real for Facebook and Instagram when it comes to attracting users 13-25, Generation Z.
There seems to be an endless cycle of stories about how IG has worsened body-image issues, how FB contributed to misinformation about the COVID vaccine, and about all the leaks and hacks and everything else. But really, all of this seems to be a symptom of the fact that...
Facebook may be just another dying company because the next generation is no longer using it.
Over the past couple of years, Facebook has increased marketing spend targeted at teens from $69M a year to $390M a year. That's a 500% increase! Not only that, they are trying ALLL sorts of wacky ideas, like leveraging tween playdates to gain users (yes, seriously!)
Are we seeing the next MySpace? And how does Roblox fit in?
My latest Marketing Smarter episode covers all of this and more. Check it out and leave comments!
Sources:
https://www.nytimes.com/2021/10/16/te...
https://www.nytimes.com/2021/10/04/te...
https://www.nytimes.com/2021/10/17/bu...