Moment of truths
1.Zero Moment of truth (ZMOT) is actually refers to the research which is conducted by a user online about a product or service before taking any action
2. The first Moment of Truth is when the customer is looking at a product. This can be in-store or online.
3. The second Moment of Truth is when the customer actually purchases the product and uses it.
4. The third Moment of Truth that he added is when customers provide feedback about the product. They share it with the company as well as their friends, colleagues, family members, etc.