Audience Retention Youtube: How Thought Leadership Content Actually Hooks Audiences!
This is a sneak peek into what happens in an Insiders training session with Evan Carmichael. The Insiders group was created for people who bought one of Evan’s books. There is no extra cost to join, you just need to have purchased a book.
Buy Evan's Book, Momentum, here: https://amzn.to/3D5oT7z
Send in your receipt or a picture of you with the book and you get free access to the Insiders Facebook group. There you’ll meet some amazing, purpose-driven entrepreneurs who are also making their mark on the world, just like you know you can.
Evan also goes live inside the group taking your questions, doing live coaching, and helping you build your business. He does this because it’s important to him that you don’t just buy a book and it sits on the shelf. He wants you to read it, apply the lessons, and make buying his book one of the greatest investments that you’ve ever made in your life.
Buy Evan's Book, Momentum, here: https://amzn.to/3D5oT7z
In this video, Evan Carmichael emphasizes the importance of the first minute in creating thought leadership content. He explains that the initial sentence or paragraph should hook the audience, much like a landing page or email, to make them want to watch the rest of the video. Evan also shares that the quality of thought is more important than the quality of production, suggesting that fancy editing is less crucial than delivering a powerful opinion right from the start.
Larry French, a guest in the video, discusses his experience with his YouTube channel about horsemanship. He seeks Evan's advice on improving his videos and understanding YouTube analytics. Evan guides Larry through analyzing his channel's data, focusing on metrics like impressions, click-through rates, and the importance of creating engaging thumbnails and titles. He highlights the need for consistency in posting content and the value of showcasing student interactions and practical demonstrations in Larry's videos.
Evan also addresses other questions from the audience, offering insights on topics like building a personal brand, dealing with grief, and maintaining a productive schedule. He shares personal anecdotes and strategies for managing time effectively, emphasizing the significance of dedicating specific days to different tasks. Evan's advice is geared towards helping viewers enhance their YouTube channels and personal productivity by leveraging their unique strengths and stories.
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Thank you for watching - I really appreciate it :)
Much love,
Evan
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