Tracking First Time Users
First-time users are defined as any user who arrives at your website or app for the first time – you have never seen this user before. It is important to know who is a first-time user versus a returning user in terms of measuring your metrics.
Join Gwenda Lim as she explains:
How do first-time users convert through sign-up?
What is first-time versus returning user retention?
What traffic source do my first-time users come from?
Answering these questions will give you valuable product insight not readily available by looking at all users simultaneously. By measuring first-time users you can get a granular view of what your users are doing when they have never used your website or app before.
You may find user experience insights that you cannot discover without analyzing these users – say for example most of your users do not sign up the first time they visit your site. This may mean your home page is too cluttered or your sign-up process is not being emphasized enough, allowing you to make the necessary user interface tweaks to test the new layout for future first-time users.
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