Segmentation
When you think of segmentation and personalization, what comes to mind? Does Marketing Hub meet your needs, or is there more you'd like to see HubSpot doing? Join Senior UX Researcher Katie Hillman and she explores these questions and seeks your input. In particular, she's interested in hearing your answers to these questions:
When it comes to segmentation and personalization, what can you do in Marketing Hub, and what do you need to use a third-party tool to do?
What trends do you see with segmentation? How do you see this changing for marketers moving forward?
How do you currently develop your personalization strategy?
What do you do with unknown visitors? What do you want to do?
What do you think of when you hear “audiences”?
This will be an open discussion, with Katie asking questions and all attendees invited to respond -- either through the chat, or by unmuting and sharing in real time! Don't miss this opportunity to contribute to Marketing Hub's future development.
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