How to Make Google Work for You: SEO, Ads, and Optimization Tactics with Oscar Quesada
Oscar Quesada, a leading digital marketer, breaks down the key differences between sales and marketing, and why understanding both is essential for growing your business. He shares practical strategies on how to get more leads, the importance of a clear message, and how to optimize your website for success. Oscar also talks about the five key metrics every business owner should track and the power of SEO and Google My Business. Beyond marketing, he discusses how to build a successful business without sacrificing family, offering a refreshing perspective on balancing work and personal life.
Chapters
00:00:00 The Cost of Advertising vs. Building a Brand
00:00:36 Meet Oscar Quesada: Marketing Expert
00:03:07 Understanding Marketing and Sales
00:04:37 Key Metrics for Marketing Success
00:05:54 The Importance of Clear Messaging
00:16:15 Optimizing Your Website for SEO
00:21:05 Leveraging Google Tools for Better Marketing
00:29:44 Exploring Social Media and Paid Ads
00:30:15 Understanding Leads and Conversions
00:31:57 Skepticism Towards Google Reps
00:34:00 Balancing Business and Personal Life
00:37:28 Oscar's Personal Journey and Faith
00:39:59 Cultural Differences and Opportunities
00:46:59 Networking and Collaboration in Business
00:49:54 Final Thoughts and Recommendations
Book Recommendations
The Bible: https://www.bible.com/
Take the Stairs by Rory Vaden: https://tinyurl.com/3few7jas
The Secret Society of Success by Tim Schurrer: https://tinyurl.com/2s3crbct
It Is Not Your Business to Succeed by Brandon West: https://tinyurl.com/4uvvfmzt
Connect with Oscar Quesada here:
Oscar on LinkedIn: / osqueza
Lifedge: https://lifedge.online/
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