How to tell a SIMPLE story
A while back Jurgen Mangelschots came to us with information about his business (Strain2Data) and the simple request to help make his pitch understandable for people without any scientific background.
We setup a Zoom call and after hearing all the elements, I asked him a simple question:
"How would you explain all that you just shared with me, right here on the spot, if you knew I was the dumbest person on the planet?"
He thought about it for a second, said he was going to be right back and walked out of screen. Couple minutes later he came back and told me the following story....
#standuptostandout #storytelling