Drink & Drug Driving Prevention Campaign: Driving through the snow
Gloucestershire Road Safety Partnership tasked us with creating an impactful and innovative campaign to spread awareness during the festive season.
To stand out we needed to create something unexpected, so we ruined the joy of Christmas.
With the festive time of year comes an abundance of songs and carols, a tradition throughout the years to create joy and Christmas spirit. Our approach was to re-invent well known Christmas carols, changing the lyrics and with it taking away the joy and innocence the song once had. A balance of juxtaposition to demonstrate how one small act can instantly change something.
All elements were completed in-house from concept through to animation and sound design.
If you enjoyed this you might like to see some of the other work we have completed for Gloucestershire Road Safety Partnership:
▶ Siren bells siren bells: • Drink & Drug Driving Prevention Campaign: ...
▶ Away in a Police car: • Drink & Drug Driving Prevention Campaign: ...
Check out some of our other work:
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Or see our full Animation & 3D playlist: • Animation & 3D Full Playlist
Mosaique are a full-service agency specialising in corporate branding, strategy, digital & experiential marketing events, exhibitions and presentations.
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