What are UTM Parameters?
In this video you will find out what UTM parameters are and how to leverage UTMs to monitor and track campaigns in Google Analytics.
UTM stands for Urchin Tracking Module, and a pieces of code added to your URLs that make it possible to track where your website traffic is coming from and how they're finding you within Google Analytics.
Here are the links that I referenced in my video:
https://stackoverflow.com/questions/3...