Swear Jar 【Bud Light®】
Here's the legendary Bud Light commercial which has never aired on TV but received millions of views and won several awards.
It shows what happens to an office when a swear jar is introduced and workers are told a case of Bud Light will be bought with the proceeds.
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Share this Video: ➜ • Swear Jar 【Bud Light®】
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CREDITS
➢ Title: Swear Jar
➢ Brand: Bud Light / officialbudlight
➢ Country: USA
➢ Year: 2008
➢ Advertising agency: DDB Chicago
➢ Director: David Shane via Hungry Man, Santa Monica
➢ Executive creative director: Paul Tilley
➢ Group creative director: Mark Gross
➢ Creative directors: Chuck Rachford and Chris Roe
➢ Copywriter: Jason Karley
➢ Art director: Galen Graham
➢ Agency producers: Will St. Clair and Maureen Lynch
➢ Account supervisor: J.T. Mapel
➢ Editor: Matthew Wood at The Whitehouse Post
➢ Producer: Kristin Branstetter
➢ Telecine: Filmworkers Club, Chicago
➢ Swear Jar won a National Gold Award at the 2008 ADDY® Awards, a Silver Lion at the 55th Cannes International Advertising Festival, a Silver Clio at the 2008 Clio Awards and a Creative Arts Emmy Award for "Outstanding Commercial" at the 60th Creative Arts Emmy Awards.
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Swear Jar - Bud Light