APAC WORKSHOP - Unlocking performance post lockdown - Create more marketing value with less budget
FREE WORKSHOP / WEBINAR - Unlocking performance post lockdown -
Create more marketing value with less budget - With Darren Woolley & Julian Barrans, TrinityP3
The economic impact of the COVID-19 pandemic means that few organisations will have the cash resources to support their marketing activities. So beyond simply further cutting costs, how can marketing and procurement maximise the value of the marketing budget?
The past decade has seen cost reductions driven by simply lowering agency and supplier fees. While fees have gone down the outputs have increased exponentially due to complexity driven by technology. A more sustainable approach is to prioritise the marketing program based on strategic and financial value and thereby eliminate marketing waste.
Hosted by Julian Barrans, Business Director Asia, TrinityP3 and Darren Woolley, the Founder and Global CEO of TrinityP3 Marketing Management Consultants, who during the past two decades has advised marketers globally on improving productivity, performance and marketing value.
During this free 1-hour online workshop titled ‘Unlocking performance post lockdown - Create more marketing value with less budget’ and see your marketing plan and budget from a value perspective.
During the workshop we discuss:
• Identifying marketing complexity
• Applying strategic, financial and other priority filters
• Managing the marketing plan and budget
• Building value streams of implementation
Exclusive Offer: There will be 5 free, 1-hour, customised consulting session on Marketing Complexity and Prioritisation to be given away.
Recorded Friday April 24 12pm SGT – Singapore