How to integrate Google Analytics in your Shift4Shop store
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.
Apart from keeping track of all traffic from other search engines, Google Analytics can also help you track your return on investment of your Google Adwords campaigns.
Integrating your store with Google Analytics is easy and this video will show you how.
For more details visit, https://blog.3dcart.com/guide-to-goog...