Natalia Sapogova: All CHAMPIONS are like thoroughbred racehorses. How did you become the organize...
00:00 My guest is Natalia Sapogova, organizer of the Beauty EXPO URAL championship and exhibition
02:05 "People think the beauty industry is simple" - how Natalia became an organizer
06:50 "There is a big problem with a lack of funds and standard thinking" - about the growth of nail technicians, championships, and training
10:05 "I don't like people whose hands are growing out of the wrong place" - how to become a sought-after nail technician
15:05 "Business is not only about taking, but also about giving" - why didn't I open my own salon
26:15 Hairdressing training at government institutions or private courses? Signature techniques
32:10 "Online school is something that should disappear from the life of a hairdresser"
37:30 "We always have over a thousand participants" - about regalia, professionals, and working in championships
40:55 How can a professional create an image and personal brand?
46:10 "All Champions Are Like Thoroughbreds" - about mentors and the beauty industry as a profession of the future
51:30 Natalia Sapogova's Favorite Book and Film
Host:
Yulia Dmitrieva is the founder of the Beauty Bar beauty salon in Chelyabinsk, a professional makeup artist with 12 years of experience, a mother of four, and the official representative of the Italian brand milk_shake in the Urals.
https://vk.com/dmitrievayv
https://www.instagram.com/dmitrievayv...
milk_shake professional hair cosmetics
https://vk.com/milkshake.ural