Hatching day-old chicks business
How many times have you given your all to a project, only to fall short?
That’s exactly what happened at Afrifama Hatchery. After setting 1,036 chicken eggs, we expected hundreds of chicks… but ended up with only 120 chicks. A hatch rate of just 11%.
In this video, I share the continuation of our hatchery journey:
-Why our first hatch attempt failed
-Lessons from Lean Startup & building a Minimum Viable Product (MVP)
-How fumigation and training are changing our approach
-Pre-orders from farmers despite the failure
-Why persistence and resilience matter in agribusiness
This isn’t just about hatching eggs — it’s about the reality of entrepreneurship, poultry farming, and testing ideas before scaling.
Follow along as we try again, this time with fumigation, better preparation, and new hope for our hatchery in Kenya.
⏱️ Chapters
0:00 – Intro: When hard work falls short
0:24 – Relating failure in business, school & farming
0:59 – Afrifama Hatchery: starting the baby company
1:27 – Day-old chicks vision for coastal Kenya farmers
2:00 – Lean Startup approach & MVP explained
3:06 – From 56-egg incubator to 1,056-egg incubator
4:58 – First big test: 1,036 eggs, only 120 chicks hatched
6:05 – Talking to the incubator supplier
6:29 – Consulting the KALRO egg supplier
6:49 – Discovering fumigation was missing
7:10 – Training Ali & Robert at KALRO
8:13 – Why we start again after failure
8:22 – Pre-orders from farmers despite failure
9:07 – Long day at Afrifama feeds + hatchery work
10:03 – Entrepreneurship is tough: no sugarcoating
11:03 – Customer trust & second chance orders
11:54 – Fumigation process: formalin + potassium permanganate
12:32 – Preparing for a fresh 21-day incubation