3 Ways To Improve Your On-Page SEO: Part 1
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What is On-Page SEO? On-page SEO refers to the practice of optimizing individual web pages to rank higher in search engines for relevant keywords.
Optimize Your Title
Your title is an opportunity to attract clicks in search results. Be precise and highlight what’s unique about your page.
For instance, if you’ve included a free spreadsheet or downloadable item, you can mention that in your title, as in the example below.
Character limit: Titles get cut off after 60 characters or so, so stick to that limit or be sure the visible portion of your title makes sense to searchers. (Some marketers like to go over the character limit to include another keyword.)
AIOSEO will tell you whether you’ve gone over the character limit. You also have the option to create a different title, that will display in search results, than the one on your page. This is what we refer to as an SEO Title.
Optimize Your Meta Description
A meta description is a short description that appears in your search snippet. Google can pull information from a page to create that description. You have the option of creating the description yourself.
Along with your title, your description is a good opportunity for attracting clicks.
Like your title, your description should be precise and descriptive. Highlight what’s unique about your article and include your main keyword.
Character limit: These descriptions tend to get cut off in search results after 160 characters or so.
AIOSEO provides a field for you to add your meta description. You’ll also see a character counter below the field. This will help you keep your descriptions short.
Why Isn’t Google Pulling My Meta Description?
As Google has become more sophisticated, it increasingly makes its own decisions about what description to display.
If it thinks yours is best, it’ll use it. Otherwise, Google’s algorithms will pull other text from your page to appear as the description.
Check Focus Keyword Use
When you click on Focus Keyword, you’ll see an analysis of how you’ve used your target keyword.
A focus keyword or focus keyphrase is the same thing as target keyword. This is the main topic of your page. Ensuring your main topic is clear to Google is a must. It also helps readers.
AIOSEO will check your page to see that your keyword is included in:
Title
Meta description
First paragraph
Some subheadings
Some image alt text
These are common practices for keyword use. They’re not required by Google, but help ensure your content’s focused on the main topic.
If your target keyword is missing from any of these areas, you’ll be prompted to add it.
Alt text, short for alternative text, is a short description of an image. When you’re editing a page in WordPress, click on an image to add alt text. A field labeled “Alternative text” will display in the right sidebar under the block tab.
Your keyword should only be included in alt text if the accompanying image is related to the target keyword.
Similarly, when it comes to adding your keyword to more subheadings, use your own judgment. If adding it will make for an awkward read, then skip the recommendation.
Always do what’s best for the reader. Besides, Google understands keyword variants.
And that's it!
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Timestamps:
00:00 - Intro
00:47 - Install AIOSEO
02:49 - Step 1: Optimize Title
04:33 - Step 1: Optimize Meta Description
08:58 - Step 3: Check Focus Keyword Use
13:52 - Outro
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