Learn how to set up Google Ads conversion tracking on your Shopify store in this step-by-step tutorial. Increase your ROI and track your advertising efforts effectively!
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1. *Introduction* - 00:00
Overview of the video content and importance of conversion tracking.
2. *Prerequisites* - 01:00
Necessary accounts and tools (Google Ads, Shopify, Google Tag Manager).
3. *Creating a Conversion Action in Google Ads* - 02:00
Step-by-step guide to creating a conversion action in Google Ads.
4. *Installing Google Tag Manager on Shopify* - 04:00
Adding Google Tag Manager to your Shopify store and verifying the installation.
5. *Setting Up Conversion Tracking Tags* - 06:00
Creating and configuring tags in Google Tag Manager for conversion tracking.
6. *Adding Conversion Tracking Code to Shopify* - 08:00
Inserting the global site tag and event snippet into your Shopify theme.
7. *Testing and Verifying Conversion Tracking* - 10:00
How to test and ensure your conversion tracking setup is working correctly.
8. *Advanced Configuration* - 12:00
Setting up enhanced conversions and using data layers for dynamic values.
9. *Analyzing Conversion Data* - 14:00
Accessing and interpreting conversion reports in Google Ads.
10. *Conclusion* - 15:00
Summary of key steps and best practices for ongoing optimization.