$1,000,000,000+ Mixed Use Soccer Project | Steve Livingstone - President & CEO at Sporting Club JAX
Welcome to The One Soccer Nation Podcast! Today, our host Kareem Rae sits down with Steve Livingstone, the President & CEO of Sporting Club JAX. In this episode Steve dive deep into the journey of launching Sporting Jax, from its inception to its community impact and future aspirations. They discuss how Steve navigated the challenges of starting a professional soccer club, engaged the local Jacksonville community, and integrated a $1,000,000,000+ mixed-use development into the club’s strategy. Whether you’re a soccer enthusiast, aspiring entrepreneur, or simply curious about the intersection of sports and community development, this episode is packed with insights and inspiration. Tune in to learn how Sporting Jax is making a difference on and off the pitch!
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Chapters:
00:00 – Intro: Meet Steve Livingstone, USL Jacksonville
00:45 – The First Meeting: Soccerex Miami Story
02:10 – From Glasgow to Jacksonville: Steve’s Football Journey
05:00 – NFL Europe, Jaguars & Switching Back to Soccer
07:30 – Building a USL Expansion Team from the Ground Up
09:50 – The $1 Billion+ Mixed-Use Development Project
12:40 – Stadium Design, Community Use & Revenue Strategy
15:00 – Why Owning the Stadium Is a Game-Changer
17:10 – Choosing USL Over MLS Next Pro or NWSL
19:20 – Creating a True Pathway for Local Talent
21:00 – Real Estate Meets Soccer: Was This Always the Plan?
23:45 – Introducing the Ownership Group: Tim Tebow, Fred Taylor & More
26:15 – Building the Club with Fan Input: Community-First Branding
28:10 – Why “Sporting Club Jacksonville” Reflects a Bigger Mission
30:05 – Fan Culture: The Soul of the Project
31:35 – The Power of a Stadium to Shape a City
33:20 – Timeline: From 2017 to Franchise Award in 2020
35:10 – USL’s Expansion Model & Why It Works
37:20 – Media Strategy: Local TV Partnerships Pre-Kickoff
39:15 – Raising Capital: The Phased Investment Approach
41:00 – Scaling Up: From Modest Vision to Mega Development
42:45 – Jacksonville vs. Rhode Island vs. Louisville Projects
44:50 – Lessons Learned from Other USL Clubs
46:15 – Site Size Revealed: 50–200 Acres of Development
48:00 – The “Atlanta Battery” Inspiration Model
49:20 – Launching the First Women’s Pro Team in Jacksonville
50:35 – What This Project Means to Steve Personally
51:50 – Final Thoughts & Farewell