What is ube? Ube is a purple yam. Not to be confused with purple sweet potatoes or taro. Fresh ube is hard to find here in US so I used ube powder instead. Here’s my own way to cook it since I’m planning to used it as a dessert, toppings to pancakes and added to Halo Halo. #ubehalaya #purplejam #dessert #filipinodessert #ube #ubehalayarecipe #filipinofood #ubepancake #ubeube #ubejam