DCM Upfronts 2024: MAXIMISE With Cinema
Watch the highlights from DCM Upfronts 2024 where guests came to hear how brands can MAXIMISE WITH CINEMA!
Introduced by DCM's CEO, Karen Stacey, the morning included a panel discussion hosted by Jen Jones, Co-Founder of Craft Media, with Alex Taborda, Head of Media for the Professional Products Division, L’Oreal, Josh Hurrell, Marketing & Media Planning Lead, Sky and Steph Ferreira, Head of Customer Marketing & Digital, Hotpoint UK.
Andrew Tenzer, Co-Founder of Burst Your Bubble introduced our brand new research piece ‘The Cultural Power of Cinema’, and DCM's Content Business Director Tom Linay and DCM Studios' Creative Director Jeremy Kolesar shared some of the biggest cultural cinematic moments and new creative ideas available for the rest of the year.