Mobile Marketing gets more sales
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One of the reasons that mobile marketing is so successful is the mobile phone itself. Individuals carry their phone on them; it is part huge part of their lives, both professionally and personally. Some people need a cellphone for work and others to keep themselves organized on a daily basis. Some never turn their phone off and some use it as their alarm clock. Proximity here matters and it is one of the things that makes mobile marketing such a success when compared to junk mailers or TV commercials.
Text messages are also opened on the spot. Most people would not interrupt conversations to check their e-mails, but they will certainly glance down at their phone, curious at who has sent them a text. A text also calls immediate attention to itself without giving the chance to look at anything else. Simply put, there are no distractions from it.
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