The Theory Of Empathy with Wade Harman
Want to earn the respect of your followers? Wade Harman teaches how empathy and genuine relationships are the key to social media success in this episode of Social Theory.
TIMESTAMP
1:25 Introducing Wade Harman
2:46 Wade's Journey Into Content Marketing and the Importance of Relationships
6:41 Link Building vs Relationship Building
8:09 Relationship Marketing or Manipulation?
12:35 The Theory Of Empathy
16:40 Making The Emotional Jump
20:42 Katrina Pfannkuch On Empathy In Business
22:41 It's The Small Things That Make The Machine Run
24:54 Three Attributes Of Empathy In Branding
26:37 This Or That: The Game
34:25 Audience Q&A
39:01 The Critical Question: "Does This Help People?"
41:00 Practical Empathy: Storytelling
48:58 Practical Empathy: Gratification
53:12 Practical Empathy: Belonging
59:20 Closing Comments
Wade Harman is the CCO of Weal Media, a recognized voice in Relationship Marketing, and the host of the Relationship Marketing show. Few people are better equipped to speak about the power of relationships in social media.
You can find Wade at: http://www.wadeharman.com
SPECIAL LINKS:
➤ Connect with host Thomas E. Hanna at http://blog.blogphoto.tv
➤ Connect with designer Andrea Beltrami at http://www.TheBrandedSolopreneur.com
➤ Get your own "Would You Rather?" deck at http://hanna.tips/1DtTKlW