Learn to Use Mixpanel: Funnels - Creating Cohorts and Viewing as Flows
Oftentimes, knowing what the conversion is or how it has changed over time is not actionable in of itself. Beyond creating cohorts on users who have dropped off to send them downstream to CRM tools for re-engagement, what marketers and product managers typically want to know is, where precisely did people drop off? What are the typical user flows or behaviour that causes users to drop off?
The following video walks through how you can see this by viewing the funnels report as a flow report.
Follow along our tutorials here: https://docs.mixpanel.com/docs/tutori...