Tracking Google Ads on Shopify with Google Tag Manager - Checkout Extensibility and Customer Events
• Code link: https://ceos.thrivecart.com/tracking-...
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▬▬▬▬▬▬▬▬▬ 🔗 ESSENTIAL LINKS AND RESOURCES ▬▬▬▬▬▬▬▬▬
• 🔍 Free Google Ads Audit → https://www.ceos.fr/contact
• 💌 The newsletter to increase your revenue by +30% this year → https://www.ceos.fr/newsletter
• 💼 My LinkedIn profile → / pierrebaptist
• 📚 The Blog → https://www.ceos.fr/blog
• 🎤 Listen to the ecommerçons podcast → • Le podcast ecommerçons.
▬▬▬▬▬▬▬▬▬ 💙 VIDEO RESOURCES ▬▬▬▬▬▬▬▬▬
• Link to access the code presented: https://ceos.thrivecart.com/tracking-...
▬▬▬▬▬▬▬▬▬ 📑 DESCRIPTION ▬▬▬▬▬▬▬▬▬
Starting August 25, 2025, Shopify will require all its customers to switch to the new version of their checkout, called Checkout Extensibility. The Checkout.liquid file will become obsolete. At the same time, many applications are beginning to comply with this new procedure and will require merchants to update to the new checkout before 2025.
This new version of checkout extensibility removes the "Additional Script" field from the order confirmation page. Until now, this code space was used to push all Google Ads tracking on Shopify. Now, we are required to use a new tool offered by Shopify called "Customer Events" or "Shopify Pixel." This system does not use the same language as previous scripts and makes integrating Google Tag Manager particularly complex for non-experts.
In this video, I will show you in detail how to install Google Ads tracking for Shopify using Google Tag Manager and Shopify's Customer Events. We will set up tracking that reports a pre-tax value excluding shipping costs to Google Ads. We have also set up advanced conversion tracking with all the data being sent.
▬▬▬▬▬▬▬▬▬ 📈 WHO AM I AND WORKING WITH ME ▬▬▬▬▬▬▬▬▬
🗓️ To work with me, schedule a meeting → https://www.ceos.fr/contact
🏆 Our case studies and successes → https://www.ceos.fr/etude-de-cas
My name is Pierre-Baptiste, and I am the co-founder of Céos, the best agency specializing in Google Ads for e-commerce businesses in France.
A few figures:
• €1,500,000 of budget invested each month.
• 45+ e-commerce businesses trust us (Fitness Boutique, Equi-Clic, Wopilo, Bobochic…)
• 7 ultra-expert people in Google Ads and e-commerce
I am also the creator of an e-commerce site parallel to the agency, where 80% of the revenue is generated by Google Ads, and on which I test my own strategies with my own money. Here's how it looks in a few numbers:
• Launched in 2021
• €600k in pre-tax revenue in 2022
• €1M in pre-tax revenue in 2023
▬▬▬▬▬▬▬▬▬ MY OTHER SOCIAL MEDIA ▬▬▬▬▬▬▬▬▬
➡️ LinkedIn: / pierrebaptist
➡️ Twitter: / pierrebaptist
➡️ Instagram: / pb_lelephant
➡️ Tiktok: / pb_lelephant
➡️ My partner's channel: / jérémyménard
▬▬▬▬▬▬▬▬▬ DESCRIPTION AND CHAPTERS ▬▬▬▬▬▬▬▬▬
Chapters:
00:00 Introduction
01:38 How to Set Up Your Tracking on Shopify
05:40 How to Set Up Google Tag Manager
09:40 Set Up Concept Mode V2 with Sir Data
11:26 Presentation of the Google Ads Tracking Product for Shopify
13:37 Conclusion